Blackberry commissioned OnePoll in January 2023 for a quick turnaround international project to assess how IT decision makers across the globe felt about the emerging artificial intelligence chatbot, ChatGPT, and the implications this technology may have on cybersecurity.

After some initial desk research, OnePoll worked with Blackberry on questionnaire design to produce a 10-question questionnaire that was translated into French and German alongside the English version. This was then completed online by 2500 IT decision makers across the UK, US, Canada, Australia, France, and Germany. Cross breaks were provided for age, gender, and region.

The results were compiled into 6 individual Excel reports per market, as well 6 individual executive summaries that detailed the topline findings. The research found that, although 59% of IT decision makers felt ChatGPT would generally be used for good, 66% were concerned that ChatGPT would be used for malicious purposes in terms of cybersecurity. The data also identified a desire for AI-driven cybersecurity technology specifically to combat the potential threat caused by ChatGPT, with 78% of respondents indicating that this is something they’d consider investing into within the next 2 years.

OnePoll reviewed Blackberry’s press release before this was shared with media outlets to ensure the stats had been presented correctly. Blackberry were delighted with the coverage they were able to secure across a number of their top target titles, including Forbes, Computing, Infosecurity Magazine, CSO, and TechRadar. Blackberry also expressed an interest in running the research again at the next topical opportunity.   

"BlackBerry worked with OnePoll to collect data insights from a niche audience across six countries. Our focus was a hot topic that was hitting the headlines, so we didn’t have much time to get our campaign into action. The team provided valuable guidance from the outset, and delivered the results in a quick turnaround timeframe. We’re very pleased with the quality of the research, the support of the OnePoll team and the results of the PR campaign overall. "- Katy Branson, Senior PR Manager, EMEA - BlackBerry