To help relaunch Johnson’s® new gentler products we worked with them to create the Generation Gentle Report. The report took an expansive look at modern day parenting across the globe, with surveys conducted in Poland, Russia, Saudi Arabia, South Africa, Spain, and the UK. We surveyed 5,995 mothers and fathers between the age of 22-50, with the study revealing families are looking for connection, kindness and a more gentle world with more support – when parents help parents it can make a world of difference. We presented the results of the survey within a branded and illustrated report that was made available for online viewing as well as being printed.
